Embarkation of Marketing blend (Conventional and Digital)
The company (i.e. Digi masters) has been in pertinent industry since 2019, and despite possessing an experienced and qualified team, it is still not properly in the spotlight. Pursuing a detailed investigation of this organization and Amazon's selling/buying service-based markets in Pakistan. The gaps discovered in the marketing and promotion of these amenities through this forum. As the market currently for Amazon selling and virtual assistance is very saturated having followed the boom in 2018, this is the foremost challenge and opportunity for Digi masters to gain a competitive edge in make it stand in the industry with giants.
There is a strong need to work on and design strategies for digital and traditional avenues for it. Because the service-based sector is ethereal, diverse, and dynamic, creating a promotional strategy for it becomes much more challenging. Aside from a manufactured product in a sterile environment, services are usually performed and consumed concomitantly. It's feasible that the environment will change with time, and that other factors will enter the view.
Keywords: Service Based Market
Tools: SPSS
Department: Department of Business Studies
Project Team Members
| Name |
Email |
|
Minahil Fatima
|
minahilf959@gmail.com |
Project Poster
