EasyWash is a women-led startup aiming to revolutionize the dishwashing liquid market in Pakistan. It focuses on providing an indigenous, affordable, and skin-friendly product that meets the daily cleaning needs of consumers while aligning with sustainability and Women empowerment goals. The dishwashing liquid market in Pakistan has been growing, with estimates suggesting it was valued at around $400 million in recent years and projected to continue expanding (Pakistan Bureau of Statistics. (n.d.). The market is expected to grow at a CAGR (Compound Annual Growth Rate) of approximately 5-7% as urbanization increases and consumer preferences shift towards convenience and hygiene (Pakistan Bureau of Statistics.
Tools: Ms office, Canva, odoo , social media
Department: Department of Business Studies
Project Poster
