Brand Comparison (Limelight Vs Beech Tree)
This study compares the brand performance of Limelight and Beechtree, two brands in the same industry. Limelight outperforms Beechtree in sales and brand reputation, attributed to their strong online presence, social media utilization, and quality products with exceptional customer service. Beechtree faces lower sales and a weaker brand reputation due to less effective marketing strategies. The study recommends implementing targeted advertising, building a stronger social media presence, and better customer engagement initiatives to improve Beechtree's marketing strategy. Overall, this research highlights the importance of quality, customer satisfaction, and effective marketing strategies in building and maintaining successful brands.
Keywords: Brand Effectiveness, Customer Satisfaction, Marketing Strategy, Brand Reputation, Sales
Tools: Interviews, Surveys and Literature Review
Department: Department of Business Studies
Project Team Members
| Name |
Email |
|
Atka Zafar
|
atka2019@namal.edu.pk |
|
Zunaira Afzal
|
zunaira2019@namal.edu.pk |
Project Poster
