Blooming Business: Sow and Grow with VitWOS
The "Sow and Grow with VitWOS" project highlights the significant potential of investing in chia seeds. Chia seeds are highly nutritious and regarded as one of the best superfoods globally. Despite being an agricultural country, Pakistan imports a large amount of chia seeds, indicating strong demand. VitWOS aims to meet this demand by growing chia seeds locally, improving food security, promoting healthy living, achieving self-sufficiency, and creating jobs while supporting Sustainable Development Goals (SDGs).
VitWOS focuses on the Sindh region, which faces water shortages and malnutrition. By cultivating chia seeds locally, VitWOS plans to enhance self-sufficiency and address both health and agricultural issues. The chia seed market, expected to reach USD 1.51 billion in 2024, is growing due to the increasing popularity of superfoods.
To establish the VitWOS brand, we chose the name "VitWOS" (Vital World of Organic Seeds), with the tagline "Eat Smart, Stay Fit…!" and a logo symbolizing a healthy and happy life. VitWOS is set up as a Sole Proprietorship and has obtained its National Tax Number (NTN) from the Federal Board of Revenue (FBR).
VitWOS will grow chia seeds organically on 15 acres in Mirpur Khas, Sindh, and Mianwali, Punjab, expecting to produce it organically by sustainable farming practices. We are encouraging farmers to grow chia seeds organically. The project aligns with market trends and the growing preference for health-focused foods.
Keywords: Entrepreneurial Project , Marketing , Finance , Team management , Digital Marketing, Research
Tools: Shopify, Adobe illustrator, Adobe Photoshop, Canva
Department: Department of Business Studies
Project Team Members
| Name |
Email |
|
Hareem Naz
|
hareem2020@namal.edu.pk |
|
Wasatullah Saleem
|
wasatullah2020@namal.edu.pk |
|
Sania Zubair
|
zubairsania609@gmail.com |
Project Poster
