The analysis of the advancement of e-commerce industry of Pakistan using Tableau
The businesses are expanding and so are marketing categories and technologies supporting these categories. The top companies try to utilize the new marketing technologies to better compete in market and stay ahead of others. Data driven marketing based on websites, online forums, social media, mobile apps has dramatically changed the marketing efforts by organizations. The traditional first mover advantage now means who will utilize the massive data in all business domains especially marketing. This project is based on premise that how companies in Pakistan can be part of this fifth industrial revolution. Using state of the art of marketing analytics tools, the project tends to explore massive power of marketing analytics and how companies can benefit from it.
Keywords: Tableau ,Marketing Analytics,e-commerce
Tools: Tableau
Department: Department of Business Studies
Project Team Members
| Name |
Email |
|
Ahmed Hassan Khan
|
hassan2018@namal.edu.pk |
Project Poster
