Rural consumer's preference on fast-food: An empirical study using logistic regression analysis

Fast-food consumption is rapidly increasing in Pakistan, including among low-income rural communities in Punjab. This study examines rural consumer's fast-food consumption patterns using survey data and logistic regression analysis. Results show frequent weekly and daily, with shawarma rolls, burgers and local fast-food most preferred. Strong brand influence, social factors and convenience significantly shape consumption, highlighting both growing impact and opportunities for sustainable strategies.

Poster