In response to rising digestive issues like acidity and poor gut health, our entrepreneurial project rediscovered Sattu—a traditional, barley-based superfood known for its natural cooling effect, weight loss support, and diabetic-friendly benefits. Despite its health value, 60–70% of people in Pakistan were either unaware of Sattu or had never tried it, highlighting a major gap in the wellness market. To bridge this, we launched Tradipure—a modern, health-focused brand offering ready-to-use 2-in-1 Sattu and Shakkar sachets, designed for busy, urban consumers seeking affordable, natural nutrition. Rooted in tradition yet forward-looking, Tradipure supports sustainability by using drought-resistant barley and drives impact by empowering rural women in the production process. Our strong social media presence across Instagram, Facebook, and TikTok spreads awareness, while our tagline—“Energize Naturally, Live Fully”—reflects the brand’s mission. Backed by financial feasibility and market research, Tradipure is not only a viable business but a socially-driven movement aligned with SDG 5. A portion of every sale goes toward the training and empowerment of women, making each packet a step toward a healthier and more inclusive future.
Tools: Canva, Pinterest,pixabay, Facebook, Instagram
Department: Department of Business Studies
Project Poster
