Casual Garments (online drop shipping)

This abstract presents a proposal to create a new platform for the sale of unique items using a business-to-consumer (B2C) model. The proposed platform is designed to provide a marketplace for one-of-a-kind items that are not typically available through traditional e-commerce channels. The objective of this project is to develop a business plan for the creation and operation of this platform, including market analysis, revenue generation strategies, and customer acquisition tactics. The proposed platform aims to fill a gap in the market for consumers seeking rare and unique items, while also providing a platform for independent sellers to reach a broader audience. The project is expected to provide a valuable resource for collectors, enthusiasts, and anyone seeking a unique shopping experience.

Keywords: B2C model,Store,Market analysis,Revenue generation strategies,Customer acquisition,Unique shopping experience
Tools: SWOT analysis,Customer acquisition tactics,Revenue generation strategies,User experience design,Facebook
Department: Department of Business Studies

Project Team Members

Name Email
Amna Munawar Amna2019@namal.edu.pk

Project Poster

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