How to Convert Hesitant Buyers into Repeat Customers Pakistan’s E-Commerce Trust Roadmap

Pakistan’s e-commerce sector is expanding rapidly through increased internet access, smartphone adoption, and digital payments. Yet consumer trust remains low due to payment insecurity, refund uncertainty, and reliance on Cash on Delivery. Despite government efforts toward financial inclusion and digital commerce, trust remains the key barrier to online purchasing. This study explores the drivers of consumer confidence, purchase behavior, and repeat buying in Pakistan’s digital marketplace.

Poster