This project addresses communication gaps in Pakistan’s agriculture sector, where traditional marketing struggles to explain advanced fertilizers. Developed for Vital Agri Nutrients (VAN), it uses QR-based Augmented Reality (AR) to turn product packaging into interactive learning tools. Built with Unity 3D and Vuforia, the app scans QR codes on “Humi Grow” bags to deliver a “Smart Product” experience. It includes a 3D product model, catalogue, and localized video tutorials with voice-overs to overcome literacy barriers. Acting as a virtual consultant, it provides real-time guidance, builds trust, reduces confusion, and helps farmers make informed purchasing decisions.
Tools: Canva,Unity 3D,Vuforia,Android SDK
Department: Department of Business Studies
Poster
